Uhm. Oops. Guess this logo won’t be making an appearance in the US or EU any time soon. As seen at Tokyo station (near the Keihin Tohuku platform 6 on my way home from work tonight.

Update: For those of you asking what the big deal is, maybe your recent European history knowledge may have eluded you for a moment. The most “ironic” part of all – this is a collaboration between au (one of Japan’s largest mobile providers - and mine) and adidas (Germany’s largest sporting brand). Hmm… Another collab between DE and JP - and that logo? I am almost positive this was an accident, but come on people. Did no one make the connection when this thing was being conceptualised, branded, designed, printed or marketed? I’m wondering how long this will be on the wall.